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NEW YORK The True Agency said it has opened an outpost in Nashville, Tenn.
The shop, which specializes in general market, transcultural, black and Latino campaigns, already had offices here and in Los Angeles.
Establishing a beachhead in Tennessee comes amid the relocation of one of True’s key clients, Nissan North America, to Nashville. True also cited advertising opportunities in the South as motivating the move.
“We see Nashville as a natural extension of our national growth strategy,” said shop CEO and co-founder Richard Wayner.
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