Triton Taps Margeotes; 2nd Review in a Year

Increased Ad Budget Spurred Need for a New Review, Says Client
NEW YORK-Margeotes/Fertitta + Partners has won the $10-12 million account of Triton PCS after a six-week review, the second time in nine months the client has hired an agency.
In July, the client tapped West & Vaughan in Durham, N.C., after a review that was limited to Southern shops [Adweek, Aug. 3]. This time around, New York-based Margeotes beat out Kirshenbaum Bond & Partners and Warwick Baker O’Neill, both in New York, for the business which includes both creative and media duties.