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Trion Communications is poised to break its first work for R.I. Quality Partners, a nonprofit health watchdog group.
A 30-second TV spot breaks Friday during broadcasts of ABC’s 20/20 throughout Rhode Island. The effort encourages seniors to get inoculated against pneumonia.
An elderly man is brought before a dartboard. “What you are about to see is a demonstration of how the pneumonia vaccine works to protect people,” a voiceover says. The narrator explains how the man is immune to the virus, thanks to the vaccine, represented by arrows shot in his direction.
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