Building on its reputation for altruism, Trinity Communications has established a foundation and formalized its screening process for assisting nonprofit organizations.
The creation of the Trinity Foundation affirms the shop's commitment to pro bono work and establishes a standard for evaluating and assisting with nonprofit communications, said Nikki Stanton, Trinity community-relations manager.
Stanton estimates the shop will donate the equivalent of $500,000 in time and services this year.
Projects are currently under way for The South End Community Center and the Children's Museum, among others.
In addition, Trinity staff members are soliciting other communications firms to help out.