Trapezo Allies with 3 | Adweek
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Trapezo Allies with 3

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Trapezo, a network content management services provider based in San Francisco, struck several strategic alliances recently, including ones with: Beyond Interactive, an online media planning and buying firm based in Ann Arbor, Mich.; Clickability, a San Francisco-based maker of interactive tools for Web publishers; and Intigma, an e-catalog management services provider based in Irving, Texas.

Targeting both online advertisers and Web publishers, Trapezo reps said the alliances are meant to support syndication and integration of content, dynamic cataloging and digital marketing campaigns. For the companies themselves, the alliances will involve collaborative sales initiatives, joint marketing efforts, event partnerships and cross training.