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DALLAS TracyLocke’s Wilton, Conn., shop has won the $10 million promotions account for InBev USA’s Rolling Rock and Rock Green Light beers after a review, the agency said.
Other contenders were not disclosed. The incumbent was DVC Worldwide of Morristown, N.J.
InBev USA, formerly Labatt USA, is a beverage distributor and importer based in Norwalk, Conn. TracyLocke, part of the Omnicom Group, has headquarters in Wilton, Conn., and Dallas.
TracyLocke will develop integrated marketing efforts for the Rolling Rock and Rock Green Light beers in the third quarter.
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