Tractenberg Puts Ouidad in Control

NEW YORK Tractenberg Advertising is poised to launch a $6 million print campaign for Ouidad hair care products, the agency’s first work since acquiring the account last month.

Three print ads will show Ouidad product bottles as tools against sometimes-intractable curls. One depicts a bottle of Play Curl volumizing conditioner as part of an air horn, paired with the copy line, “Wake up your curls.” In another ad, a bottle of Climate Control resembles a fire extinguisher, accompanied by “Rescue your curls.”