Touchstone Energy Powers Up Campaign

ATLANTA Touchstone Energy Cooperatives introduced two new television ads today for the more than 600 electric co-ops it represents in 44 states, the company said.

The work was produced by Masius of New York and will air nationally on cable and satellite television. The campaign also includes regional print, radio and collateral, all aimed at customers between the ages of 24 and 54.

In one of the broadcast spots called “Under Control,” a mother driving a minivan is overwhelmed by her responsibilities and rising retail prices, but she is comforted that her energy company is trustworthy.