Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK As part of a strategy to grow market share, relevance and awareness, Riders Apparel will launch a print campaign in June publications highlighting its denim jeans and a new khaki pants collection for Wal-Mart. Riders is a division of VF Jeanswear distributed at the mass channel.
The effort, via indie Toth Brand Imaging in Concord, Mass., includes single executions or consecutive right-hand pages in Better Homes & Gardens, Glamour, People, Redbook and others. An advertorial insert in December will run in Cosmopolitan, Redbook and Lifetime.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in