Toshiba Wants to Go Mobile With Local | Adweek Toshiba Wants to Go Mobile With Local | Adweek
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Toshiba Wants to Go Mobile With Local

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LOS ANGELES Toshiba America Information Systems is reviewing its $10-15 million digital products division advertising account, confirmed a company representative.

The review includes creative and media. The client in Irvine, Calif., is looking for a local, full-service agency to aid in positioning Toshiba as a global leader in mobile products and solutions. Responses to the client's three-page request for proposal were due Jan. 5.

Interpublic Group's Temerlin McClain in Irving, Texas, had handled advertising for Toshiba computers, but that relationship ended roughly nine months ago and the shop is not participating in the review, an agency representative said.

In September 2003, Toshiba restructured operations in what the company said was a move designed to increase its focus on the mobility market, and formed the digital products division, which includes items like notebook PCs and PDAs.