Top Subaru Creative Leaves Temerlin | Adweek Top Subaru Creative Leaves Temerlin | Adweek
Advertisement

Top Subaru Creative Leaves Temerlin

Advertisement

DALLAS Group creative director Don Easdon has resigned from Temerlin McClain only four months after joining the Interpublic Group agency to lead its Subaru of America creative effort, the shop confirmed.

Sources said Easdon's departure is linked to an estimated $1 million reduction in fees from Subaru, which is said to bring in roughly $15 million in revenue to the agency.

Temerlin executives declined to comment on the reasons behind Easdon's departure or any client compensation changes.

Subaru representative Mike Whelan, who noted the company does not comment on compensation issues, said, "We're very happy with Temerlin and we have a continuing contract with them."

Easdon, an art director and one of the Irving, Texas, agency's five group creative directors, could not be reached for comment. He is planning to move back to Boston, the shop said; a replacement has not been named.

Easdon was most recently a managing partner of Red Advertising in Boston and Mill Valley, Calif., and is a veteran of IPG's Hill, Holliday, Connors, Cosmopulos in Boston.

Temerlin broke a campaign for Subaru in April that drew comparisons between cycling legend Lance Armstrong and the client's vehicles.

The Cherry Hill, N.J., car maker spent about $136 million on advertising last year, according to TNS Media Intelligence/CMR.