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Arnold to Introduce Seagram’s Sundsvall To Fine Restaurants, Martini Connoisseurs
BOSTON – Seagram Americas last week said it will distribute a Swedish-made superpremium vodka named Sundsvall. Its U.S. introduction this fall will be handled by Arnold Communications.
Launching a superpremium vodka is not only about slick packaging and carefully selected product placement, but also about discovery, according to Arnold executive vice president and group account director Pam Hamlin, who manages the Seagram account. “We want consumers to discover it on their own.”
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