The Top 10 Direct Response Agencies | Adweek The Top 10 Direct Response Agencies | Adweek
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The Top 10 Direct Response Agencies

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Position Agency Headquarters
1995 revenues change 1995 billings change
1 DIMAC Direct St. Louis
$ 126,196 16.5% $ 315,602à 12.6%
2 Wunderman Cato Johnson Worldwide New York
101,000 25.8% 843,500 32.1%
3 Rapp Collins Worldwide New York
80,088 21.0% 594,794 16.6%
4 Bronner Slosberg Humphrey Boston
67,495 35.0% 450,192 35.0%
5 DraftDirect Worldwide Chicago
53,000* 59.2% 413,500 59.2%
6 Ogilvy & Mather Direct New York
52,000 -16.1% 346,000 -16.2%
7 Barry Blau & Partners Fairfield, CT
49,873 27.2% 332,653 27.2%
8 Customer Development Corp. Peoria, IL
32,543 17.0% 201,826 17.4%
9 Grey Direct New York
27,915 1.0% 186,100 1.0%
10 Devon Direct Berwyn, PA
25,100 26.1% 165,400 18.9%
* Company does not report billings per traditional capitalization ratio.
Copyright ASM Communications, Inc. (1996) ALL RIGHTS RESERVED
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