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TogetherSoft has designated Howard, Merrell & Partners its lead agency.
The Raleigh, N.C., tech advertising specialist won the estimated $3 million business after a review that included an undisclosed number of agencies.
Chris Cheek, di-rector of marketing for the software supplier, said HM&P triumphed on the strength of its strategic approach as well as its account planning and research capabilities.
“We were pleased with the creative presented to us—examples of their work for other high-tech clients,” Cheek added.
Account planning and research are under way.
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