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NEW YORK The top 10 advertisers in Spanish-language media spent a total of $256 million in the first quarter of 2007, a 3.6 percent increase from the same time last year, according to data released in early June by TNS Media Intelligence. But ad expenditures overall were down 0.3 percent to $34.93 billion compared to the same period in 2006.
“The advertising economy seems to have moved down a step in the [first] quarter, compared to where it had been in the latter half of 2006,” said Jon Swallen, TNS senior vice president of research.
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