TMI Is Ringmaster in Jeweler's Promotion | Adweek TMI Is Ringmaster in Jeweler's Promotion | Adweek
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TMI Is Ringmaster in Jeweler's Promotion

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DALLAS In a promotional campaign developed by TM Interactive, Mariloff Diamond Wholesale plans to give away a $25,000 ring in a sweepstakes linked to the Dallas Mavericks' 25th anniversary.

Mariloff, a Dallas-based diamond wholesaler with operations in Tel Aviv, Israel, is promoting its new showroom on the Platinum Level of American Airlines Center, the arena where the Mavericks of the National Basketball Association plays its home games.

The platinum ring that will be awarded at the Mavericks' April 7 game with the San Antonio Spurs contains diamonds and sapphires, according to the company.

"Partnering with American Airlines Center and having a showroom on the Platinum Level is a great way for us to build our brand in Dallas," said Moshe Fozailoff, founder and owner of Mariloff.

Registration for the contest will be conducted through the Mavericks Web site, the agency said.

TM Interactive, a division of Interpublic Group's TM Advertising in Irving, Texas, recently won the Mariloff account after a review. TMI specializes in Web site development and interactive advertising. The unit has annual billings of more than $32 million, the agency said.