TLP Puts a Spin on Casino Wins

“Oh yeah!” is the gambler’s hosanna at the heart of TLP’s national advertising campaign for Harrah’s Entertainment.

The $25 million effort targets what the Dallas agency president and creative officer Bob Chimbel called avid and experienced players. It also used these casino customers to direct the creative.

“I don’t think I’ve ever been as consumer focused,” said Chimbel. “It was like working business-to- business. These folks are experts in how they entertain themselves.”

A pair of 30-second television spots will break this month on cable stations in cities including New York; Atlanta; Chicago; Memphis, Tenn.;