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Allen & Gerritsen has picked up creative chores for TJX Cos.’ Homegoods chain of housewares stores following a review of regional agencies.
Cronin & Co., Glastonbury, Conn., and Partners & Simons,Boston, were finalists, a client representative said. Homegoods has budgeted its advertising for 2001 in the $4-5 million range, the representative added. That budget will likely grow as the chain continues to expand into new markets, sources said.
Pro Media, Natick, Mass., has for the past few years handled Homegoods’ media chores, which were not included in the review.
The win represents a continuing effort on the part of Watertown, Mass.-based
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