Tinsley to Advertise Condos in Print, on TV | Adweek Tinsley to Advertise Condos in Print, on TV | Adweek
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Tinsley to Advertise Condos in Print, on TV

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ATLANTA Tinsley Advertising plans to launch a print and broadcast campaign next month for its newest client, the Cap d' Antibes, the agency said.

The independent Miami shop acquired the account of the high-rise condominium development in the Pelican Bay area of Naples, Fla., without a review. Tinsley has provided the advertising and marketing for two other developments in the Naples area, Cap Ferrat and Fiddler's Creek, both owned by Gulf Bay Group of Companies, the developer of Cap d' Antibes.

Print ads are scheduled to begin running in December in The New York Times Sunday Magazine, The Wall Street Journal, Town & Country, Architectural Digest, Naples Illustrated and the Naples Daily News. TV spots will air on broadcast and cable channels in the Naples area.

Cap d' Antibes is a 110-unit, twin-tower residential complex. The condos are priced between $1 million and $12 million each.

Campaign spending is undisclosed.