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Mason & Madison’s latest print and radio campaign for Scandinavian Airlines promises “More time” to harried fliers who want travel nonstop from Seattle to Europe.
Spending was not disclosed, but the airline–under intense ad pressure from rival British Airways–has ads in heavy rotation for the next few months, said Diane Woodruff, who oversees the account at the New Haven, Conn., agency.
Radio has begun breaking on stations in the Seattle area. Print ads appear in The Wall Street Journal, the Seattle Post-Intelligencer and travel journals.
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