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Fallon’s win of Timberland’s $20 million creative business last week moves the shop a step closer to becoming a true global player.
The shoe and apparel maker wanted a shop that could handle its work in its key markets: Asia, Europe and the Americas. The Minneapolis shop’s only overseas office is in London, but that is likely to change soon.
“We haven’t pitched as a global network except in the past year,” said Fallon chief marketing officer Mark Goldstein.
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