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BOSTON Modernista! last week broke its second national campaign for TIAA-CREF, including five TV spots directed by Errol Morris, the agency said.
“The first phase of our campaign, launched last year during the Summer Olympics, helped raise greater awareness of the company,” said TIAA-CREF executive vice president Steve Goldstein, in a statement. “These new commercials put a face to TIAA-CREF and highlight those for whom we work everyday.”
The campaign consists of five commercials featuring a professor, doctor, nurse, groundskeeper and artist, and continues to use the tagline, “For the greater good,” which the Boston agency introduced in its first work for the client.
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