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Herring/Newman has been hired by three clients with billings totaling $2 million.
Nth Degree, developer of Proteus software, has selected the agency to handle print and interactive advertising without a review, based on familiarity with Herring’s work for Hewlett-Packard.
The Nevada company will soon move to headquarters in Seattle, backed by $5.5 million recently invested by venture capitalists. Proteus software is designed to streamline chores associated with magazine production.
The agency has also been retained by Carewise, a Seattle consultancy to managed health care organizations, and Entros, a Seattle nightspot. The agency will launch a print, radio and transit campaign for the club.–Kathy Tyrer
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