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By Tanya Gazdik
DETROIT–Only one piece of Chevrolet dealer advertising business remains up for grabs–the Chicago area–following agency selections by three more Area Marketing Groups.
J.W. Messner, Grand Rapids, Mich., has been awarded its 11th piece of Chevrolet dealer business last week, the $10-12 million AMG account for St. Paul/Minneapolis, edging Campbell-Ewald Advertising, Warren, Mich.; DeMaine Vickers & Associates, Alexandria, Va.; and Strong Automotive Merchandising, Birmingham, Ala. Before the AMGs were formed by combining smaller Dealer Marketing Groups, Chevrolet national agency CEA had much of that area’s business.
Messner captured the majority of the $300 million in Chevrolet dealer business thus far, winning 11 of the 26 reviews.
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