Thomas & Perkins Chosen to Help Wild Oats Grow

Thomas & Perkins Advertising will launch a new campaign for Wild Oats Markets in the fall.
The Denver-based agency was tapped by Wild Oats to handle the campaign and media buying on the $7-10 million account.
“As the fastest-growing company in the fastest-growing segment of retail, brand building will play a vital role in our continued expansion,” said Harry Day, vice president of marketing for
Wild Oats.
The account brings the agency’s billings to about $70 million.
Launched in 1987, Wild Oats Markets feature locally grown and organic produce, hormone- and additive-free meats and cruelty-free body care products.
–David Lipi