These Ads Are History

Moss/Dragoti is breaking an image campaign for the History Channel which will retain the cable network’s current ad theme, “Where the past comes alive.”
“We plan to brand the History Channel as an avenue to actually experiencing history. History is not just about memorizing places and dates,” said Michael Mohamad, vice president of marketing at New York-based A&E Television Networks, which produces the History Channel.
The New York shop, a unit of BDDP North America, is introducing billboards in select national markets which combine images of specific historical events with headlines that read “Next Stop ” Executions such as “Next Stop, Waterloo” and “Next Stop, Pompeii” have been placed
on buses, subways, and phone kiosks.