Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gray, Kirk/VanSant has laid off 13 staffers, a result of the breakup of its 19-year relationship with Choice Hotels International.
The $35-40 million account represents a reported 25 percent of the Baltimore agency’s business.
At least a dozen employees of the shop’s 55-person staff had worked in various capacities on CHI. Ten of the dismissed personnel, mostly administrative staffers, worked directly on the account of the Silver Spring, Md.-based hotelier.
At least three dismissals are said to be a result of a consultancy’s review of the shop, as well as a pending move from Baltimore’s World Trade Center at Harbor Place to Tide Point, a renovated detergent factory, according to a report in the Baltimore Sun.
Gray, Kirk seemed to be on the upswing this year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in