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The Ladies Professional Golf Association has namedT. G. Madison its lead ad agency.
“We’d been courting them for four months,” said Lauren Genkinger, the Atlanta shop’s chief executive officer. “Being a female-run agency didn’t hurt us either.”
T. G. Madison, founded by Genkinger and chairman JoanneTruffelman, landed the LPGA’s estimated$1 million advertising account without a review. The business was formerly held by DDB Worldwide in Dallas.
“We’ve been charged to increase the fan base,” said Genkinger. “Right now they’ve got a core audience of both male and female golf loyalists.”
LPGA’s ad spending has nearly doubled in the last three years, per Competitive Media Reporting.
T.G.
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