TEST:Wilson to Direct Charlotte Satellite Of Planet Central | Adweek TEST:Wilson to Direct Charlotte Satellite Of Planet Central | Adweek
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TEST:Wilson to Direct Charlotte Satellite Of Planet Central

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Planet Central has opened an office in Charlotte, N.C. Barry Wilson will serve as managing director of the new location.

The site will service local clients First Charter, a chain of financial centers in North Carolina; Re-sources for Senior Living, a developer of assisted-living residences; and photo lab Portrait Innovations. The agency also maintains offices in Richmond, Va., and New York.

"The Charlotte advertising market is still maturing," said agency co-founder Terry Fink, who remains in Richmond. "We believe Barry's 16 years of experience are exactly the footing we need to introduce ourselves to the area."

Wilson will also work with Steve St. Clair, the shop's New York co-founder and creative director.