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DALLAS-Subaru of America next week returns to network TV with an eight-spot effort, supported by as many print ads, that it is calling its largest advertising push to date.
Spending for the year-long campaign from Temerlin McClain in Irving, Texas, will exceed the $62.5 million in measured media placed in 1996, according to client marketing director Tim Mahoney.
Actor Paul Hogan returns to promote Subaru’s three 1998 Outback models, as well as the new Forester sport utility vehicle.
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