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NEW YORK Telemundo and the Rumbo newspaper have entered into an exclusive content-sharing and cross-promotional partnership in San Antonio, the media organizations said.
The new alliance will provide Hispanics in the San Antonio market with access to news stories developed from the combined resources of Telemundo’s broadcast coverage and Rumbo‘s print reporting.
“This partnership is an important accomplishment for Telemundo,” said Ibra Morales, president of Telemundo Station Group in announcing the new cross-media pact. “By coordinating our efforts, we’re able to bring Telemundo viewers and Rumbo readers the best coverage possible.”
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