Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON TechTarget said it has partnered with ITmedia, a Softbank company and Japan’s leading online IT news and information provider, to develop Japanese-language versions of TechTarget media products.
The two companies said they would launch TechTarget Web sites and magazines to provide original news and features, expert advice and targeted e-newsletters to Japanese IT professionals.
In a later phase of the partnership, ITmedia editorial staff will enhance each property with local content about Japanese IT vendors and their products, the companies said.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in