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Linux is gaining momentum. And Red Hat, the No. 1 provider of Linux in the U.S., is hoping to become synonymous with the open-source software that has been a thorn in Microsoft’s side for years.
To help the Raleigh, N.C., client become what its director of corporate communications terms “the defining technology company of the 21st century,” Red Hat last week tapped its first PR firm since 2000. Racepoint Group, a 9-month-old specialist in emerging technology, science and healthcare, landed the estimated $1 million account without a review.
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