Each year, volunteers in the Southern California art world hold the Venice Art Walk, a fundraiser for the Venice Family Clinic, billed as the largest free health clinic in the U.S. Judging by its pro bono poster campaign for this year's 25th annual walk, held May 23, Team One's creative department should be given a clean bill of health.
Designed by executive creative director Chris Graves, the 2-by-3-foot posters feature the universal symbol for a hiker, presented in pop, minimalist, surrealist and post-modernist styles, along with the suggestion, "Know your Venice Art Walk trail symbols." Rather than merely promoting the Art Walk, the ads became one of the main attractions, becoming as highly coveted as the art being auctioned.
The agency printed 1,000 of them, 250 in each style ("Four of 'em! Collect 'em! Trade 'em!" jokes Graves), and they sold out at auction and disappeared from every location where they were posted to advertise the show. "We heard someone bought one out of a storefront window on Abbott Kinney for $100," said Graves. "It's what you aspire to: Put something on the wall that people really want."
The beautiful weather also made it a perfect day for another Art Walk staple: the "On the Fringe" tour, which included four studio/ residences of Venice artists in the Venice Canals area.