TBWA's Love Lands In OMC Client Role

When Tim Love arrives in his new post as a vice chairman at Omnicom Group on Dec. 1, his stated respon-sibility is to create marketing opportunities for the holding company’s largest global clients.

But now that Procter & Gamble has merged with Gillette, a longtime BBDO client, Love’s decades-long experience on P&G is expected to come in especially handy, sources said.

BBDO, whose Proximity unit was awarded P&G’s relationship marketing program in 13 European countries last month, has been pre-paring to go after more P&G business, sources said.