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CHICAGO Sara Lee has awarded creative duties on its Jimmy Dean and Ball Park brands to Omnicom Group’s TBWA\Chiat\Day, the client confirmed. Estimated billings are $40 million.
The Playa del Rey, Calif., agency bested Havas’ McKinney + Silver in Raleigh, N.C., and Omnicom’s Element 79 Partners and WPP Group’s Ogilvy & Mather, both in Chicago, sources said. The shops made final presentations last week.
“With the selection of [TBWA\C\D], we have found a true strategic partner,” said Ellen Turner, president of U.S.
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