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SAN FRANCISCO After helping sell out the spring line, Omnicom Group’s TBWA\Chiat\Day here has launched the global fall-winter print campaign for Adidas by Stella McCartney.
This is the second collection McCartney has designed for Adidas, focusing on running, swim and gym wear. The $15 million print campaign features women in athletic poses, photographed in a fashion style, said Joe Kayser, creative director on the campaign. The photos are graphically cut to accentuate the movement and beauty of sport, Kayser said.
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