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LOS ANGELES The latest ad executions for the Nissan Altima from Omnicom Group’s TBWA\Chiat\Day represent a shift of perspective, emphasizing cabin features, rather than exterior styling.
“[The campaign] is selling brainpower versus horsepower,” said Rob Schwartz, ecd at the Playa del Rey, Calif., agency. “We’re showing that Altima is beautiful on the outside, but there’s brilliance on the inside. More and more the battle is for the inside.”
In one spot, four women driving in an Altima are asked by a voice over the car’s Blue Tooth wireless phone what they think of the vehicle.
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