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LOS ANGELES Visa is moving into a post-Olympic sponsorship phase that reflects a different side of the brand’s new positioning campaign, said the company’s director of corporate relations.
One spot from Omnicom Group’s TBWA\Chiat\Day began running last week; another breaks today.
“It’s still the very early days [of the campaign], but response has been very favorable now that we’re starting to see the initial executions that talk about products and services,” said Michael Rolnick at Visa in San Francisco.
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