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LOS ANGELES Omnicom Group’s TBWA\Chiat\Day has picked up more business from Sara Lee, acquiring creative duties for Senseo and State Fair, according to sources.
Originating in Europe, Senseo coffee products include a Philips-made machine and Douwe Egberts coffee pods. Earlier this year, Sara Lee shed its Chock Full o’ Nuts, Hills Bros., MJB, and Chase and Sanborn coffee brands, retaining the Senseo business [Adweek Online, Feb. 10].
The coffee system was introduced to the U.S. market last year via a $40 million campaign, according to Nielsen Monitor-Plus, from Omnicom’s BBDO, Chicago.
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