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NEW YORK–TBWA Worldwide has added 14 new creative assignments from Mars around the world, including two that the New York office of TBWA\Chiat\Day will handle: Combos and an undisclosed new product launch, the agency confirmed.
CMR has not recorded spending on Combos since 1998; Billings on the new product task were not available. Sources estimate that the network will now handle $100-150 million in Mars billings worldwide.
The new business comes in the wake of TBWA’s decision to split with Cadbury, a global client that competes with Mars in confectionaries.
TBWA
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