TBWA Chiat/Day Pulls Out All Stops For $100 Mil. Nissan Altima Launch

By Michael McCarthy and David Kiley





NEW YORK–TBWA Chiat/Day will use everything from Johnny Cash singing a ’70s sitcom theme to ‘Kilroy was here’-type outdoor ads in a new $100 million campaign for Nissan Motor Corp. U.S.A.’s Altima sedan.





The agency will use the line ‘Have You Seen It?’ in teaser ads to drum up interest in the car, which goes on sale July 10.





‘I think we’re poised to have the most successful launch in Nissan’s history,’ said Rob Siltanen, 33, the creative director of the agency’s Venice, Calif.,