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Will Reconfigure Ketchum Office; Hires Bianchi
LOS ANGELES–TBWA Chiat/Day has made it official: The agency will return to San Francisco with a full-service office next month to re-establish itself in the growing ad market there and to pitch Levi Strauss & Co.’s estimated $90 million jeans account. The agency has also retained former executive Carisa Bianchi to work on the Levi’s pitch.
“We’re going,” said Bob Kuperman, president and chief executive officer of TBWA Chiat/Day North America.
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