Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – TBWA has created an unusual media buy for Bridgestone/Firestone to promote its BLIZZAK snow tire. The plan involves a spot radio buy that coincides with the first snowfall measuring greater than three inches. Called ‘pull trigger,’ the media buy was made in seven markets including Albany, Denver, Minneapolis, Pittsburgh, Portland, Seattle and Syracuse.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in