TBWA To Absorb BDDP

Omnicom Group and TBWA International, parent of TBWA Chiat/Day, are close to finalizing the details of a plan for the worldwide agency network to absorb most of the assets of GGT Group.
The main component of the plan is for GGT’s crown jewel, BDDP Worldwide, to merge with TBWA under the latter’s banner. The proposed move, which is still under discussion, would propel TBWA into the ranks of the 10 largest networks by revenue.
Under the plan, Michael Greenlees, chief executive of London-based GGT, and Jean-Marie Dru, chief executive of Paris-based BDDP, would assume top posts at TBWA, said sources.