TBC Touts MinuteClinic in 30, 60 Seconds

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ATLANTA Trahan, Burden & Charles is launching its first campaign for MinuteClinic, an account the shop acquired without a review earlier this year, the agency said.

It is the first comprehensive ad campaign the company, which operates a chain of walk-in medical clinics in Target and Cub Foods stores in Minneapolis and Baltimore, has run, according to the independent Baltimore shop.

Inserts in the Baltimore Sun began running earlier this month. A television spot is scheduled to begin airing next week, followed by radio ads soon thereafter.

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