Taunting by Numbers

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For a big-picture look at the knock-down, drag-out battles between the New York Post and the New York Daily News, check out Ken Auletta’s magnificent book Backstory: Inside the Business of News. For a humorous slice of that big picture, walk down West 33rd Street between 9th and 10th Avenues in New York.

That’s where the News is headquartered. It’s also where you’ll see the Post billboard shown here—designed to taunt News staffers about the Post’s recent circulation gains.

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