Tatham Evokes Shore Imagery

Euro RSCG Tatham’s first TV campaign for Red Lobster, set to break next week, is a celebration of the shore, as the seafood chain attempts to draw customers in by evoking memories of fun at the beach, sources said.
The spots will be filled with a series of scenes shot along the California coast and on Cape Cod in Massachusetts, sources said. The ads also include a new tagline, “Life on land is dry.”
A Red Lobster representative declined to comment.
The campaign will begin with straight image work, with price promotions to be worked in later, sources said.