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Euro RSCG Tatham CEO Gary Epstein’s search for a chief creative led to the purchase of an entire agency.
Tatham on Sept. 15 is expected to finalize an all-cash deal to buy McConnaughy Stein Schmidt Brown, a 12-year-old creatively driven shop that claims $70 million in billings and a client list led by Walgreen’s.
The agencies agreed to the acquisition and merger in part to fill what executives acknowl-edged to be shortcomings of each shop: Tatham’s creative product needs a polish, while MSSB has never been known for strong account service.
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