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MINNEAPOLIS – Target Stores Inc. based here is quietly using its new Greatland stores, recently opened in Chicago, to experiment with broader food merchandising, including a private label food line.
The line, called Greatland like Target’s superstores, consists of cookies, snack crakers, nuts, juice drinks and soda, and is available in selected stores.
Target has said that the Greatland brand is not a major force and there are no plans at this point to expand to a broader line of grocery products like competitors Wal-Mart and K mart have done.
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